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Fractional Finance Director support for SMEs

In simple terms, you get an experienced Finance Director working alongside your business on a flexible, part-time basis, without the cost of a full-time appointment.

The three roles

Who does what in finance?

Some business owners get confused about the difference between a bookkeeper, an accountant and a Finance Director. Here's our simple breakdown.

Bookkeeper

The record keeper

Processes invoices, receipts, payroll and bank reconciliations, and keeps your accounting software up to date.

Focus
Accuracy in the past.
Analogy
The pit crew, making sure the car is fuelled, tyres changed and everything logged.
The limitation
They don't usually explain what the numbers mean or how to plan ahead.

Accountant

The compliance expert

Files annual accounts, VAT returns and corporation tax, and advises on tax efficiency and compliance.

Focus
Historical reporting and tax rules.
Analogy
The MOT inspector, making sure your business passes the legal tests.
The limitation
An accountant's core role is typically centred around accounts, tax and compliance. While many provide wider advisory services, they may not be embedded in the day-to-day commercial decision-making of your business.

Finance Director

The navigator

Forecasts cash flow, manages budgets and plans funding. Advises owners on strategy, growth and profitability, and translates the numbers into decisions.

Focus
The future, and where the business is going.
Analogy
The navigator sitting next to the driver, reading the map and making sure you don't run out of fuel halfway.
The limitation
Employing an experienced full-time Finance Director is a significant permanent investment. For many SMEs, that level of resource simply isn't required.

Stages 1 to 4

The Financial Control Programme

A fixed piece of work designed to get your financial foundations, controls and team working effectively before any ongoing support begins.

Before anything starts we agree the scope and the timescale with you. Depending on the size, complexity and current financial position of your business, the programme typically takes between one and three months to complete.

During that time we will:

  • Review your current financial position, systems, processes and controls
  • Diagnose risks, weaknesses and opportunities for improvement
  • Create and implement a practical financial action plan
  • Strengthen cash flow management, reporting and financial controls
  • Train and support your finance team to manage the new processes effectively

Our process

How we work

  1. Review

    We start by getting under the bonnet of your business; reviewing your financial position, cash flow, reporting, systems, processes and controls.

  2. Diagnose

    We identify what's working, what isn't, where the risks are and, importantly, where improvements can be made. You'll get a clear picture of what needs attention and why.

  3. Implement

    We turn the findings into a practical action plan and work with you to put it into place. This isn't a report that gets filed away, we help make the changes happen.

  4. Train

    Strong financial control shouldn't sit with one person. We train and support your finance team so they understand the systems, processes, reporting and controls needed to keep the business on track.

  5. Support

    Once the foundations are in place, we propose the right level of ongoing Fractional Finance Director support for your business and can move onto a regular retainer if required, either weekly, monthly or quarterly.

Stage 5

Ongoing Fractional Finance Director support

Once the Financial Control Programme is complete, we review what level of senior financial support the business needs going forward.

This could range from periodic strategic oversight to regular hands-on Fractional Finance Director support.

We will agree the appropriate frequency with you before suggesting an ongoing retainer, either weekly, monthly or quarterly.

You only pay for the level of support your business actually needs.

Get the finances under control. Get the team working effectively. Then keep the business moving forward.

Fractional FD support options

What that support covers

The level and frequency of support will be tailored to your business. Depending on your requirements, your Fractional Finance Director can provide support across the following areas.

Cash flow and financial control

  • Cash flow management and forecasting
  • Working capital management
  • Debtor and creditor management oversight
  • Cost and overhead control
  • Tax and VAT cash planning
  • Financial systems, processes and controls
  • Financial risk identification and management

Performance and profitability

  • Management accounts review and interpretation
  • Profit and loss and balance sheet review
  • Financial KPI monitoring and reporting
  • Gross profit and margin analysis
  • Pricing and profitability analysis
  • Customer, product and service profitability
  • Payroll and staffing cost analysis
  • Business performance analysis

Commercial and board support

  • Support with major commercial decisions
  • Director and management decision support
  • Business restructuring and turnaround support
  • Ongoing financial strategy and accountability

Strategy, funding and growth

  • Strategic financial planning
  • Scenario and sensitivity planning
  • Funding and finance requirements
  • Bank and lender relationships
  • Investment and capital expenditure decisions
  • Growth and expansion planning

Finance team and reporting

  • Finance team leadership and support
  • Board and management reporting
  • Budgeting, forecasting and reforecasting

Is this right for your business?

Driven for Cash Flow could be right for you if

  • Your business is established and growing but financial visibility hasn't kept pace.
  • Cash is tighter than turnover or profitability would suggest.
  • You have a bookkeeper or finance team but lack senior financial leadership.
  • You're making significant decisions without reliable forecasts or management information.
  • You need FD expertise but don't require a full-time Finance Director.

Ready to take control of your cash flow?

If you know your business needs stronger financial control, better visibility or experienced financial leadership, let's have a conversation. We'll discuss where your business is now, the challenges you're facing and whether Driven for Cash Flow is the right fit.